I spent the weekend in Birmingham at the BBC Good Food Show Winter. This was at the massive exhibition center the NEC and was full of all sorts of stalls, stands and shows to do with food cooking and most importantly eating! We have been a few times before and this time around decided to invest in some tickets to see three shows. One we watched was the MasterChef Experience presented by Olly Smith (the wine guy!) and starring Greg Wallace (the one that likes puddings!) and John Torode (the Australian one!) Here’s a picture:
A bit blurry but you get the idea! We also saw Laila Rouass as the celebrity guest at the Saturday Kitchen stage and Felice Tocchini who cooked a cake with sprouts in it. (If you’re wondering it tasted a bit like a carrot cake but with an aftertaste of Christmas dinner!) However the best bit about the Good Food Shows is the producer’s village. These are all the stands of people who sell food and drink, you can buy their produce and more importantly, try it before hand. (As I overheard one lady say, it’s best to sample all the food first before trying all the alcohol!)
Thinking about my craft products and selling at craft fairs, it was interesting to see the different ways producers attracted customers to their stands. Obviously free food works well but I couldn’t really do that with crafts. Competitions were very popular and I entered a few myself (I won a hamper of cordial last year!) and could be done at a craft fair. It would also be a good chance to get a marketing list together of customers to send newsletters to. I guess it just shows that you can get inspiration from anywhere, especially at a food show whilst stuffing your face with sprout cake!